“Marketing is about storytelling,” he said. “It’s about connecting with people. And mastering those fundamentals like empathy, insights, what motivates people, how to connect with people through story and words—that is the craft.”
McDermott Encourages High School Students’ Success with Transeo
“Everyday there were and still are tough challenges, whether that’s product market fit, fundraising, building the team, or programming,” McDermott said. “There were multiple times when we wondered if it would even work or be able to stay alive. Some of our highest highs and lowest lows have happened in the span of the same day. It’s very much how a startup works.”
Addison Brings Ghana’s Cocoa Back to Its Roots
“We’re constantly producing chocolate,” Addison said. “We’re roasting, we’re grinding the beans, we’re molding chocolate or packaging. So every day is a little bit different. Depending on the order, sometimes we’re doing chocolate tasting events.”
Coburn Converts BC Entrepreneurship Into ‘Golden Data’ With Jebbit
“Jebbit is a platform that lets big brands create interactive experiences without needing to have any coding knowledge or design experience,” Coburn said. “You might go to L’Oréal’s website and see a quiz to find the right product for you … all of these quizzes and other interactive experiences are built on [Jebbit], and you can put them anywhere you want.”
Panagopoulos Pushes Liqueur Limits With KLEOS
Homer’s Iliad tells the story of mythic Greek soldiers like Achilles and Odysseus sieging the city of Troy in search of kleos—Greek for “renown” or “glory.” Homer’s exact birthplace is of scholarly debate, but some place it on the island of Chios. Now, roughly 29 centuries later, this same island is a key site in…
Hecht Spotlights Chicago Theatre’s History in New Book
Since the first theatre performance in Chicago in 1834, the Chicago theatre community has experienced various obstacles from auditorium fires to the cancellation of in-person performances due to the COVID-19 pandemic. Among all of these challenges, something has remained constant—the community. Stuart Hecht, a professor in Boston College’s theatre department, believes theatre is about community,…
The Power of the Peanut: Salem Tackles Malnutrition With Edesia
“[The social enterprise organization model] also makes you not choose between doing good and running a business,” Salem said. “It’s just run like every other business except our main metric is how many kids’ lives that we saved this year.”
“Internet Imperialist”: Andrew Breaks Tech Industry Barriers With Her Art
“My work is very much about luxury and pools and champagne,” she said. “At the same time, it equally critiques these power structures that expose all of these differences. I think it gives permission especially to women to mold reality the way that they want it to be molded.”
Fay Brings Personal Experiences to New Novel
“Being successful in the publishing world requires an enormous amount of luck,” Fay said. “I personally know plenty of good manuscripts that have not been published, and we’ve all read terrible books that have made it through. I feel very lucky to have been able to have the career that I have.”
BC Alums Reimagine Remote Working With Dryfter
“Dryfter, as succinctly as possible, is a dedicated housing platform for remote workers,” Brett said. “People are going to want to spend extended periods of time in cool and interesting geographies across the U.S., and they want to make sure that wherever they are, whatever property they’re at, regardless of the size of the group, it’s well equipped for working from home.”
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