By: Julie Orenstein
News, Academics
CSOM Professors Publish Study On Online Consumerism
By: Mujtaba Syed
Carroll School of Management professors James Gips and Stevan Adam Brasel have found that the use of touchscreen interfaces makes consumers subconsciously feel as if they own products, thereby making them more likely to purchase items.
News, Academics
Advisor Evaluation System Will Launch This Semester
By: Julie Orenstein
This spring, Boston College students will have the ability to assess their academic advisors through an online evaluation system as part of the University’s efforts to renew its focus on academic advising.