Pete Frates was named Communicator of the Year by PRWeek for his success with starting and spreading the ALS Icebucket Challenge and raising awareness for the disease.
Freezing The Stigma Surrounding Nonprofits
The ice bucket challenge raised a ton of money, and while not every cent goes towards research, every cent does matter.
Can You ‘Facebook’ For A Cause?
Facebook and other social media outlets have gone from being just fun ways to connect with friends to platforms for encouraging social change—but is sharing and tweeting enough to make a real difference?
Ferguson, ALS, And How We Address The Issues That Matter
Both the shooting in Ferguson and the ALS Ice Bucket Challenge have evoked strong responses in social media. We must remember to address the important issues for their own sake, not for our own benefit.
More Than Just A Drop In The Bucket
The ALS Ice Bucket Challenge has raised millions for research during a single month. Pete Frates, BC ’07, is credited with popularizing the video on social media.
Why I’m Not On Social Media
Everyone is on social media today, but I still don’t have a single account. After the ALS Ice Bucket Challenge phenomena, however, I’ve come to appreciate the power of social media.