Advertise with us. Build your business. The Heights is a nonprofit newsroom the reaches up to 134,000 pageviews per month on bcheights.com . That's enough impressions to seat Gillette stadium twice, and then some. It's weekly e-edition, which attracts 4,000 high-impact impressions per issue, displays the publications award-winning stories in the way you grew up reading them. And, The Heights' thrice per week newsletters reach an average of nearly 8,000 opens. Advertising with The Heights is the most effective way to reach Boston College stud- dents, parents, alumni, and faculty. It also supports student journalism.

Our Products

The Heights reaches readers where they’re at. Our advertising team will work with you to build a cross-platform advertising package that best fits your needs. We also offer in-house design for all your advertising needs.

  • Homepage Banner Ad
  • Story Display Ad
  • Story Banner Ad
  • Homepage Display Ad

bcheights.com

Our website displays our award-winning stories, e-edition, and opinion content free for all readers. And, we reach a lot of them:

  • The website attracts more than 100,000 views per month during the academic year
  • The website’s audience is largely young people: 27 percent of readers are between ages 18 to 24, and 23 percent are between ages 25 to 34

Ads are kept on the website until they reach an impressions-based benchmark. But, that shouldn’t take too long. We offer:

  • Banner ads: These premier spaces allow your message be the first thing our readers see. They’re also displayed on the top of every bcheights.com webpage. These ads are 728 pixels wide by 90 pixels tall.
  • Display Ads: These spaces sit alongside our content as sidebars. They come in two sizes: 500 pixels wide by 500 pixels tall and 300 pixels wide by 600 pixels tall
  • Integrated Ads: Readers encounter these ads while reading through our stories. Their sizes are customizable: 900-2150 pixels wide by 100-850 pixels tall.

Heights Newsletters

Many readers engage with The Heights through our stunning, clickable newsletters. The newsletters incudes top stories and interactive content such This Week in History and This Weekend in Sports segments. They are published three times per week during the academic year.

Each newsletter averages more than 7,800 opens. And, we publish a lot of them. In 2023, between the January 1 and May 1, 37 newsletters attracted nearly 300,000 opens. Engagement even goes farther than that, though.

Newsletters average more than 800 clicks per edition. Our audience — BC professors, students, parents, and alumni — often read beyond the headlines, digging deeper into stories on our website.

For many, newsletters are the new newspaper. By sponsoring a Heights newsletter, you share your product or service to readers right when they start their day.

You receive a banner a banner above The Heights’ logo. You also get a your company name in the subject line, for example: “Your Monday Update (Sponsored by Company Name).” You can also pick the date of the ad if you want to coordinate with a product launch or event.

Heights on Social Media

The Heights’ social media accounts beats to rhythm of news, sports, arts and dialogue at Boston College. The accounts are for more than just posting stories. They host polls and interactive content that’s meant to capture campus discussion and reflect the University’s ever-changing culture.

And, the content has reach. Across Facebook, X (formerly known as Twitter), and Instagram, The Heights reaches an average of 33,000 accounts per week. Here’s how that breaks down:

  • 26,600 per week on X
  • 3,700 per week on Facebook
  • 3,600 per week on Instagram

Through sponsored posts, our accounts become your accounts. You decide everything from the platform down to the caption. Don’t know what to do with all the creative liberty? Our advertising team will help you create explosive copy. And, our creative team can help you design content that draws in the eyes of our followers.

We’re here to help you build a bigger platform.

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Sponsor an E-Edition

Our newly redesigned e-edition will continue to historicize Heights journalism for years to come. Our issues average more than 3,800 high-impact impression after just one week of release. And, our readers don’t just click-in and click out: The read for an average of 2 minutes and 40 seconds. Advertisements—just like on our website—are entirely linkable in our e-editions, so readers can immediately reach your website and products. 

Sponsoring an e-edition is an investment into the hours of work that goes into producing them. You’ll recieve a banner ad on the front cover and an entire page to promote your product. Our team will work with you to ensure that you like the appearence of your ads prior to publication.

Special Discounts

As a student organization and a registered 501(c)(3) non-profit, The Heights is happy to support qualifying groups with a special discount. If your group is either a registered non-profit or a student organization, you may qualify for a 15 percent discount across our advertising options.

Connect with Us

Our advertisement team is ready to build a custom advertising package that’ll boast your brand. And, if you haven’t seen what you’re looking for just yet, let us know, and we’ll be happy to bring your concept to life.  Email ads@bcheights.com, and we’ll respond promptly.

Our Team

Catherine Dolan General Manager

catherine.dolan@bcheights.com

 

Conor Richards Associate General Manager

conor.richards@bcheights.com

 

Matt Najemy Assistant General Manager

matt.najemy@bcheights.com

Pricing and Guidelines

Your ad supports a history of award-winning student journalism. A football player established The Heights in 1919 with a motto, "For a Greater Boston College." It has always covered University happenings through enterprise reporting: Students are always at the center. But, decades of financial strain have made it more difficult for newsrooms to operate. Your ad helps ensure that The Heights will continue its student journalism for another century.

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