When you walk into the store, you’re immediately greeted by a sea of red, black, and white New Balance apparel. Etched onto each article of clothing, the BC logo practically begs to be purchased. From sweatshirts to hats to cozy sweatpants, there are tons of options for holiday gifts. My favorite is the “Boston College Grandparent” merchandise—a heartfelt way to celebrate the BC pride in your family.